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30 Steps to Another Way Business: Customers

Step 16: Branding

As more people are becoming aware of the seriousness of climate change and how much it is negatively impacting our environment, there is more demand than ever for businesses to be more sustainable. Through advertising your efforts to combat climate change by taking part in the 30 Steps to an Another Way Business is a fantastic way to spread the message of sustainability to attract new customers and clients.

Your environmental efforts should be incorporated into a company ethos statement and be used as part of your branding. Include all of your hard work and the positive steps you have been taking into your business vision, mission and values. Start putting the environment and sustainability at the forefront of your mission. This will be great for your Corporate Social Responsibility, attracting more customers and clients.

This step is a great chance to spread the word of sustainability and introduce your customers and clients to what it means to reduce your carbon footprint and be more sustainable. The more people who hear about 30 Steps to an Another Way Business, the greater the impact will be, so take this as an opportunity to share our goal of a more sustainable future to as many people as possible.

Avoid greenwashing! If your business is going to incorporate 30 Steps to an Another Way Business into its branding, make sure you are providing customers with the truth. Do not claim a product is eco-friendly or that your business is carbon neutral unless there is evidence to back this up. Sustainability is a great way to attract new customers and clients, but it is so important not to mislead consumers as a marketing ploy.