Buy a hand-crafted ceramic daffodil from the Ten Thousand Daffodils installation


If all eight billion of us made one uniting positive change, imagine how many problems could be solved. We are never insignificant if we work together.

Helen Ratcliffe – Chair 

A northerner by birth, Helen spent much of her professional life in London where she founded Chameleon, an award winning marketing communications company and brings her significant experience to Another Way. Selling the company and relocating to The Lake District increased and focused her interest in the outdoors and related environmental matters which can seem remote to the city dweller.

Helen’s focus is on creating and expanding the reputation of organisations and companies with key stakeholders and she has already worked with fellow trustees in the successful launch of Another Weigh, Penrith’s zero waste shop. Profits from the shop will support the work of Another Way. Helen is a member of The National Trust, The Woodland Trust, WWF and the Penrith Red Squirrel Society. In her spare time, she enjoys pottery and fell walking with husband Nick and wonder dog Aggie.

Aysha Agovich-Lee


Emma and Chris Bray

We were inspired to become involved with Another Way by its founder, our daughter, Amy. She has given us hope that individual changes can make a meaningful difference if enough people are willing to make them. We want to empower other people to make those changes in their lives. Working in our shop, Another Weigh, we’ve had so many interesting conversations with people who are worried about the future of the planet and how that will affect their families. We want to show our children that we are doing all we can to help having been part of a generation that has been responsible for extensive damage to our environment.

Ceri Holman

Ceri has worked in varied information and research-related roles as a qualified librarian for King’s College London, Breast Cancer Now, Hospice UK and in secondary school education. Her professional interests combine an enthusiasm for supporting information literacy and, increasingly, climate literacy skills. Ceri studied for an Environment MA in 2020; her thesis focused on sustainability education in schools.

Ceri sits on the Cumbria schools’ group for Lancaster University’s Morecambe Bay Curriculum. As the first Youth Projects Coordinator for the charity Cumbria Action for Sustainability, she has worked on climate projects involving individuals, schools, the local council and community groups.

Ceri is now a PhD candidate at York University, researching sustainability education that can lead to greater democratic engagement and agency for young people. Outside work, Ceri loves reading literature, spending time on the Cumbrian fells and coast, and enjoying Interrailing adventures with her family.

Juliet Rodgers

Juliet has relocated to the Lake District after more than 35 years working in finance, latterly working as a European Finance Director for multinational manufacturing organisations including SC Johnson, Nomad Foods and DS Smith.

Now Juliet has more time to enjoy hiking, cycling and kayaking in our beautiful countryside, which she is keen to protect. Juliet volunteers as our Treasurer as well as Samaritans and is a member of the National Trust.

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