Amy is 16 years old and based in Matterdale, Cumbria, UK. Amy has nurtured a lifelong passion for our oceans and all the life that calls them home, as well as a fascination and appreciation for all of nature. When she learned about the harm humans are causing the environment she was upset and angry that people are destroying the world she adores so much. Then she realised she was one of them. Every decision she makes impacts her one and only beautiful home. She knew then that she had to change her life. She has since spent several years living her life in the most sustainable way possible and encouraging those around her to do the same.
We were inspired to become involved with Another Way by its founder, our daughter, Amy. She has given us hope that individual changes can make a meaningful difference if enough people are willing to make them. We want to empower other people to make those changes in their lives. Working in our shop, Another Weigh, we’ve had so many interesting conversations with people who are worried about the future of the planet and how that will affect their families. We want to show our children that we are doing all we can to help having been part of a generation that has been responsible for extensive damage to our environment.
A northerner by birth, Helen spent much of her professional life in London where she founded Chameleon, an award winning marketing communications company and brings her significant experience to Another Way. Selling the company and relocating to The Lake District increased and focused her interest in the outdoors and related environmental matters which can seem remote to the city dweller.
Helen’s focus is on creating and expanding the reputation of organisations and companies with key stakeholders and she has already worked with fellow trustees in the successful launch of Another Weigh, Penrith’s zero waste shop. Profits from the shop will support the work of Another Way. Helen is a member of The National Trust, The Woodland Trust, WWF and the Penrith Red Squirrel Society. In her spare time, she enjoys pottery and fell walking with husband Nick and wonder dog Aggie.
Zoe has always been concerned with environmental issues, having had her eyes opened while volunteering at Kent Wildlife Trust to the effects our way of life is having on wildlife. Becoming a mother strengthened those worries about what sort of world we are leaving for our children. Zoe moved to Cumbria in 2013 to raise her family. She lives in Penrith with her fiancé Ben Carney and three children Leo, Tristan and Logan. Zoe tried to reduce the amount of waste coming from her home, switching to cloth nappies and bars of soap but couldn’t find a way to get rid of the plastic waste coming from her food shop. Zoe manages Another Weigh, the zero waste shop in Penrith.
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