Trustees

Amy Bray

Amy Bray is a 20 year old marine biologist and Director of environmental education charity Another Way which she founded when she was 16. She has nurtured a lifelong passion for our natural world and when she discovered the threats it was facing decided to live her life in the most sustainable way possible and inspire others to do the same. Amy has given talks and awareness sessions on climate change, plastic pollution and sustainable living to over 5000 people from schools, community groups, businesses and events, inspiring pledges of behavioural change. Using the media to communicate the challenges are world is facing and the solutions we hold as individuals to overcome them, Amy has presented a series of short documentaries on BBC Bitesize and appeared on CountryFile, BBC 5Live, Radio 4 and Good Morning Britain. Amy is a Patron of Friends of the Lake District, a committee member for the UN Decade of Ocean Science and has received Cumbria Woman of the Year 2019 and the Prime Minister’s Point of Light Award for her work.

Emma and Chris Bray

We were inspired to become involved with Another Way by its founder, our daughter, Amy. She has given us hope that individual changes can make a meaningful difference if enough people are willing to make them. We want to empower other people to make those changes in their lives. Working in our shop, Another Weigh, we’ve had so many interesting conversations with people who are worried about the future of the planet and how that will affect their families. We want to show our children that we are doing all we can to help having been part of a generation that has been responsible for extensive damage to our environment.

Helen Ratcliffe

A northerner by birth, Helen spent much of her professional life in London where she founded Chameleon, an award winning marketing communications company and brings her significant experience to Another Way. Selling the company and relocating to The Lake District increased and focused her interest in the outdoors and related environmental matters which can seem remote to the city dweller.

Helen’s focus is on creating and expanding the reputation of organisations and companies with key stakeholders and she has already worked with fellow trustees in the successful launch of Another Weigh, Penrith’s zero waste shop. Profits from the shop will support the work of Another Way. Helen is a member of The National Trust, The Woodland Trust, WWF and the Penrith Red Squirrel Society. In her spare time, she enjoys pottery and fell walking with husband Nick and wonder dog Aggie.

Zoe Hedges

Zoe has always been concerned with environmental issues, having had her eyes opened while volunteering at Kent Wildlife Trust to the effects our way of life is having on wildlife. Becoming a mother strengthened those worries about what sort of world we are leaving for our children. Zoe moved to Cumbria in 2013 to raise her family. She lives in Penrith with her fiancé Ben Carney and three children Leo, Tristan and Logan. Zoe tried to reduce the amount of waste coming from her home, switching to cloth nappies and bars of soap but couldn’t find a way to get rid of the plastic waste coming from her food shop. Zoe manages Another Weigh, the zero waste shop in Penrith.

Juliet Rodgers

Juliet has relocated to the Lake District after more than 35 years working in finance, latterly working as a European Finance Director for multinational manufacturing organisations including SC Johnson, Nomad Foods and DS Smith.

Now Juliet has more time to enjoy hiking, cycling and kayaking in our beautiful countryside, which she is keen to protect. Juliet volunteers as our Treasurer as well as Samaritans and is a member of the National Trust.