Buy a hand-crafted ceramic daffodil from the Ten Thousand Daffodils installation

30 Steps to Another Way Business: Customers

Step 17: Reuse scheme

  • Allow employees and customers to return broken and end-of-life goods to be recycled into new products.
  • WEEE Directive – ‘Waste of electrical and electronic equipment (WEEE) such as computers, TV-sets, fridges and cell phones is one the fastest growing waste streams in the EU, with some 9 million tonnes generated in 2005, and expected to grow to more than 12 million tonnes by 2020.’ The Directive provided for the creation of collection schemes where consumers return their WEEE free of charge.
  • TerraCycle schemes – see if you can sign up to become a drop-off point for waste that is difficult to recycle in general government-provided recycling bins. What the company decides to collect will likely depend on the nature of the company so this will be different for each – do a survey with both employees & customers to get an idea of what would be the most useful.
  • Create a closed-loop system e.g., Lush melts down and reformulates the black pots which their products are sold in again and again.
  • If in the catering business, use reusable packaging and cups that customers can bring back.
  • Can be part of a discount scheme.
  • Incentive for customers to be more sustainable.
  • If distribution of products is via deliveries, offer exchange whereby customers can give you items for the TerraCycle collection etc. at the same time that you drop their items off.
  • If the business doesn’t create products, advertise to any customers via email about their different local collection points and share the list of what you are able to collect.