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Our History

Another Way was founded by 16 year old Amy Bray in January, 2019, stemming from her passion for our beautiful planet and especially the oceans she loves so devotedly.


Since a very young age I have been fascinated by the natural environment and have adored all living things. In more recent times I have set my path towards becoming a marine conservationist but I realised that the time to act is now. After influencing my family to go plastic-free and to live more sustainably I wanted to share our discoveries and the motivation to do this with the wider public.


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Another Way History

Early in 2018, an accumulation of ideas led to the creation of my marine conservation campaign, Devotion to Ocean. My aim: to give people the motivation to change their lives to make a difference. To unite people in contributing to the solution, not the destruction of our earth. It started with a conversation on a sofa and has now directly educated over 3000 people about marine pollution and sustainability.

I believe that education is a force to be reckoned with. I believe the power of people can change the world, especially if we listen to the youth. Teaching people that being environmentally friendly can be fun, adventurous, healthy and achievable is key to seeing change. Everyone in our fast moving society seems to think that the problem should be solved by other people. It doesn’t matter who, as long as it’s not them. Countless times I have heard; “but the government needs to change first” or something similar. The world’s alarm bell is ringing. We have no time to wait for anyone else to change. The time is now, and it starts with every single one of us. People need, first to care and then to know how to act on that. I want to empower everyone to make a difference. Each one of us has the power within us to speak out.

My aim is to give people the reason. To give people the faith that voicing their opinions will make a difference. It is the public who drive the consumerism of the world, and so it is us who make the decisions of which products are successful. It is us who hold the power to phase out harmful items- those containing palm oil or covered in plastic packaging.

I began my project in my school meeting with the headmaster and catering to talk about reducing plastic use, and giving an assembly to the whole school about our reasons and our plans. This has led to a school shop selling re-usable and plastic free products, an Ecobricks project turning plastic bottles into building structures and a significant reduction of single use plastic in the school. It has also shown me how reluctant people are to change which has taught me to be patient and to find ways to address concerns and to influence habits and opinions. There are some however, who share the same passions and objectives and who have supported me through thick and thin along the way. When teachers come up to me and excitedly tell me about their latest efforts to reduce the plastic they use, or how they’re getting solar panels installed, or cycling to work instead of driving, that makes it worth it. My heart is warmed when people tell me what a wonderful thing I am doing, how I have achieved so much already. My bursar once said to me, “everything that the school has achieved is down to you, you have made people change. The world needs more Amy Brays”. It is of course rewarding to have my efforts noticed, but more so that people are taking change into their own hands. A member of staff at my school who works in admissions informed me of a scholarship presentation that a young girl gave to her earlier this year. It was about plastic. When asked why she chose this topic, she declared, “Amy Bray came into my school to teach us about plastic pollution and she converted me!”. Working with young people will never fail to inspire me.

After creating a collection of activities for young people, tailored to teach, inspire and provoke thought, I made an interactive education programme for youth groups. I spent a day delivering this to a junior school and by the end of the day, every child knew how they could help reduce plastic pollution. I have taken this further and taught scouts and explorers, pupils and staff. After each programme I ask people to provide their own pledge in the form of green and blue hearts. On each heart, a person writes a promise to the ocean.

Today this educational message is blossoming with the support of organisations and volunteers and the creation of this charity Another Way. Not only this but we are now leading and engaging in projects specifically chosen to help people make a difference in ways they have been unable to before. Follow us and get involved too, this is a united venture to help make a real difference to the way we live and the way we treat the world.

In addition to my involvement in these projects I have also:

  • March 2022 – 15,000 trees and hedgerows planted bringing total to 27,100
  • January 2022 – Appointed to UK National Committee for the UN Decade of Ocean Science for Sustainable Development
  • January 2022 – Nominated Cumbria Wildlife Trust’s first Nature Hero
  • October 2021 – Received Prime Minister’s Points of Light Award
  • April 2021 – 4000 more trees planted bringing total to 12,000
  • December 2020 – 6000 trees planted
  • June/August 2020- Zoom talks on ocean health and plastics
  • March 2020 – Appointed Ambassador for DEFRA International Year of Plant Health
  • December 2019 – Cumbria Woman of the Year Award
  • November 2019 – led the planting of 1700 trees in Matterdale valley as part of a wider Ullswater Cachement CIC project in conjunction with The Tree Council’s National Tree Week – regeneration of habitat, ecology and biodiversity – no plastic guards, no straight lines, various heights and types of trees appropriate to the valley.
  • October 2019 – been appointed patron of Friends of the Lake District
  • September 2019 – welcomed world renown Dr Alan Jamieson as a new patron of Another Way
  • September 2019 – been filmed as part of Terry Abraham’s final in the BBC trilogy of Life of a Mountain – Helvellyn
  • September 2019 – spoken at Carlisle International School Strike
  • August 2019 – launched environment charity Another Way with Another Waynwright Day on August 31st2019 – over 600 people braved the weather on the Lakeland Fells
  • August 2019 – been recognised by UN Youth Envoy in its #31DaysofYOUth campaign
  • July 2019 – given an opening address to the Tree Council Tree Forum for Trees in London
  • July 2019 – secured a Tree Council grant
  • July 2019 – challenged local politicians on a panel at Youth Climate Question Time, Penrith
  • January 2019 – established Another Way, an environmental conservation educational charity
  • January 2019 – enabled the establishment of Another Weigh, a zero-waste shop in Penrith, Cumbria, UK
  • November 2018 – Given talks to the Young Marine Biologists Summit and local community groups
  • August 2018 – Organised a Zero Hour march in London

And more generally:

  • Directly educated over 3000 people through awareness courses, talks and education events for scouts, community groups and schools
  • Attended Plymouth and Newcastle University marine biology work experience courses to gain greater knowledge and academic links
  • Entered my school in the Back to School Plastic Challenge run by the UN environment
  • Become a founding member of the Lake District Foundation youth panel
  • Been invited to and attended local council conferences on circular economies and reducing waste
  • Advised local businesses about reducing their waste and environmental footprint
  • Made connections to and received support from important conservationists and existing charities, such as Prof. Richard Thompson, Prof, Dan Laffoley, the MCS, MBA and Kids Against Plastic
  • Influenced her friends, family and community to become totally plastic- free, as well as more sustainable in many other aspects of living and lives up to her values herself!
  • Featured on BBC radio, in most Cumbria media including Carlisle Living, Cumbria Life, Cumberland News, Taste Cumbria, The Cumberland & Westmorland Herald amongst many others
Another Way History

Through Another Weigh, a zero waste shop, I have established a physical base for my conservation charity, Another Way. This base is an education centre, giving local people the opportunity to learn, to engage and to act on their desire to help the environment. Through this and active educational talks and courses we hope to unite people and organisations in striving to change the wasteful and harmful way in which society functions. To do this, we are creating a network of volunteers to run my education programmes and to inspire people to behavioural change.

I recall that at the end of one of my awareness sessions, I asked a group of explorer scouts who would be prepared to make changes in their everyday lives to help our wonderful environment. Every single person raised their hand. I was genuinely stunned. Personal engagement and education is truly the key to behavioural change.

Amy Bray

Founder, Another Way


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Another Way, c/o Another Weigh, 3 Brewery Lane, New Squares, Penrith, Cumbria, CA11 7BU
Registered Charity Number 1181438

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