We have many projects you can get involved in, whether this be through volunteering, donating, or simply spreading the message about sustainable living.
Another Way is a not-for-profit charity, if you would like to donate to help us cover the costs of our events and marketing then please donate here.
See below for our current projects, ranging from educational talks, to tree planting. Click on each to expand and if you want to get involved or feel you could help in some way, do get in touch and let us know.
We have collected thousands of pledges of behavioural change from all sorts of people. It is a simple way to show you care, both to yourself and to others. Small change replicated by large numbers of people has significant impact, leading to change in businesses and government. We are already seeing significant shifts in consumerism due to individual and collective behavioural change.
Reducing the flights you take will reduce the number of flights airlines provide. Reducing purchases of palm oil products will reduce the number of products with palm oil.
So we encourage us all to challenge ourselves to keep taking those small steps and to keep sharing them with others to give them the confidence and belief that change is not only worthwhile but fun and rewarding too. At our educational talks and in Another Weigh we ask people to sign heart-shaped pledges which we then display. At our launch event Another Waynwright Day we repurposed old bedsheets to make bandanas with the Another Way logo imprinted on and these were signed with pledges at the top of Lake District fells by over 600 people.
We have turned these into a prayer flag type display to go with our sculpture ‘Bob’ who represents humanity striving to find a way out of the ecological crisis. On social media we have a Planet Pledge campaign for individuals to name three things they would personally do and to challenge three other people to do the same. You can contribute to this campaign here. All your pledges are important. They are also personal but in sharing them you invite others to join in and to show that we are deep down a social and caring race and that we all share in common the desire to create a sustainable world.
A zero-waste shop based in Penrith, Cumbria. We created the shop to help the community change their purchasing habits to reduce the amount of food and packaging waste by buying any quantity of food or sanitary products they require within their own re-usable containers.
By having a physical base for the charity alongside a shop representing part of our vision we can more easily disseminate information about living in an environmentally sustainable way. By making it easier for people to shop sustainably for certain products we are opening up the opportunity for other businesses to do likewise, encouraged by the community behavioural change. In this way we are helping create a thriving town fully embracing sustainably aware consumers, delivering quality produce at affordable prices. This is giving local businesses the credibility and empowerment to work with supplier chains to improve the way in which products are distributed and packaged. We believe that if we change the community’s purchasing behaviour retailers, distributors and producers will follow. This is happening and is a key sign of our success.
All profits from our zero-waste shop in Penrith are being used to fund Another Way and its various projects. This is therefore an entirely charitable venture commensurate with the principles and values of Another Way.
Reducing waste is just a start, but achieving it within a single community is proving it can be done from ground roots up. We are now looking to migrate the message and mechanisms to other communities and to expand our message; for instance to encourage greater re-use in general and reducing our throw away culture. Charities and businesses are starting to recognise the potential in this happening and we are seeing the beginnings of places where people can take broken or decaying goods for repair or recycling. This is further evidence the commercial world will evolve with changes in consumerism, negating the impact of fewer new goods being manufactured and sold.
The concept is simple, the knowledge containable and the method repeatable. People are spreading the message to their friends, and thereby building a self-sustaining mechanism for change.
Another Way is providing tree planting and volunteer help to support this project. Farming in an environmental way is fundamental to re-establishing habitat and bio-diversity as well as shielding us from flooding and drought and increasing carbon storage.
Matterdale is an old-fashioned valley in the Lake District UNESCO World Heritage Site. The traditional farming has shaped the valley, and lots of the land is still farmed in ways that benefit nature. There are wilder areas like Great Mell Fell, amazing species, rich wildflower meadows, lots of boggy places great for wading birds, and lots of species-rich grazed grassland. There are also a wide range of species that thrive here but are struggling elsewhere, like red squirrels, curlews and cuckoos.
But there are elements of the valley that can be much better – we can plant more trees, create more woodland pasture, maintain or improve the traditional nature-rich farmland habitats and micro-habitats, like hedges and hay meadows, make the soil healthier with more organisms and more water and carbon storage, and naturalise our rivers and streams and wetlands.
A partnership of farmers have established a Community Interest Company to develop the plans and to think about ways to work at a landscape-scale beyond individual farms.
The aim is to make progress on four key themes:
Another Way is leading a campaign to make Grasmere, Cumbria, a plastic-free community. Emma Bray, trustee of Another Way, is the Community Leader of the project. The aim is to obtain accreditation as a plastic-free community from Surfers Against Sewage, a charity which campaigns to clean up our oceans and beaches.
To achieve plastic-free status, the Grasmere community will need to fulfil 5 objectives:
Grasmere is a small community, but it welcomes thousands of visitors every year. The campaign is a great way to spread the message about the damage which single-use plastic is doing to our environment.
Another Waynwright Day, on 31st August 2019, was the official launch of Another Way intended to spread the word about the charity, to bring individuals and organisations together under a common purpose and to show the way by running fun and inspiring activities supporting sustainable living.
It involved Ambassadors ‘owning’ a fell for the day and staging various activities. Despite the extreme weather conditions, spread across 121 fells, 600+ people showed their commitment to living more sustainable lives sharing and swapping ideas. Just some of the over 70 activities held on the fells included talks on animal conservation on Maiden Moor, eco bricks on Cat Bells, conservation grazing on Gowbarrow. There were card games on Causey Pike, pilates on High Pike, drawing and painting on Nab Scar, a choir on Haystacks, and a brass band on Latrigg and 70 parents and children from Windermere School on Orrest Head. Activities were also held at ground level for those unable to join the fell top events including a pop-up café at Watermillock Village Hall and a Duddon Valley Secret Garden with home-made food and drink and sustainability discussions.
In addition to the activities on the fells Ambassadors also gathered signed pledges from participants which were written on bandanas made from old sheets hand printed with the Another Way logo. These bandanas have been turned into a creative display for future exhibitions and campaigning.
At an evening gathering after the event musicians from Blue Jam samba bad and Folk Group played throughout the evening and Amy gave a thank you talk to all participants.
Organisations, and individuals from the following organisations, supporting Another Waynwright Day included:
Absolute Physiotherapy; Alpacaly Ever After; Wainwrights on the Air; Ambleside Action for a Future; Andy Beck Images; Bea Ray Gardens; BlueJam Arts; BMC; Brathay Trust; Bumblebee Conservation Trust; Caldew School; CDEC; Cumbria Action for Sustainability; Cumbria Tourism; Cumbria Wildlife Trust; Dalefoot Composts; Eden Tourism; Eden Youth Dance Company; Feather and Wild; Field Studies Council; Friends of the Lake District; Freedom Wizard; Green Ulverston; Icicle Climb; John Muir Trust; Keswick Tourism; Lake District Estates; Lake District National Park Authority; LIH Trust; Lowther Castle; Mountain Pilgrims; Mouthful way; PACT; Patterdale Mountain Rescue; Penrith Pilates; Rotary; RSPB Haweswater; Scouts; South Lakes Action for Climate Change; Somewhere Nowhere; Sustainable Brampton; Sustainable Carlisle; Suzanna Swims; The Outdoor Guide; The Tree Council; The Quiet Site; UKSCN Cumbria; Ullswater Way; Wainwright Society; Wild Wool Workshop
Windermere School; Wonderful Wild Women.
In support of the event Amy secured a Tree Futures Grant from The Tree Council and will be planting 1700 trees in the Matterdale in late November as part of The Tree Council’s National Tree Week. A selection of the 20 schools and scout groups that Amy has given educational sessions and talks to in the last year will be invited to plant these trees and to learn more from specialists about the benefits they will bring.
Make a personal pledge to demonstrate your own commitment and to show others they are not alone. Find out more about our pledges opposite.
On social media we have started a Planet Pledge campaign for individuals to name three things they would personally do and to challenge three other people to do the same. Click Pledge to contribute to this campaign.
Stop using plastic bottles and tell others to do the same
Reduce palm oil by cooking and baking from scratch
I won’t buy unnecessary stuff
Not to buy toys that I only use once
Pick up rubbish wherever I see it
Amy Bray, environment campaigner and founder of educational environment charity Another Way, has been named Ambassador for DEFRA’s Year of Plant Health. DEFRA’s Year of Plant Health is part of the United Nation’s Food and… Read more »
Saturday 21st December 2019 sees environment charity Another Way opening its second zero waste shop Another Weigh. The first, in Penrith, which was opened in January 2019, has demonstrated that people are committed to living more… Read more »